Missouri Sports Betting Tops $543 Million In Handle During 1st Month

Missouri's legal sportsbooks took in just over $543 million in wagers during the state's very first month of legal wagering, state regulators revealed Friday.


However, that half-billion in deal with for the Show-Me State's recently introduced bookmakers only translated into $521,200 in tax cash for Missouri in December, the figures reveal.


While there was $104 million in gross revenue, high levels of marketing deductions by customer-seeking sportsbook operators tamped down the overall haul. Several significant sportsbooks used new and returning clients what were essentially can't-lose promos, such as would the Kansas City Chiefs and their to score at least one point in an upcoming video game.


- Missouri sportsbooks launched Dec. 1, 2025, drawing millions of login attempts and positioning the state for roughly $4 billion in yearly betting manage.


- Eight online sportsbooks introduced and 8 retail books opened last month, with FanDuel and DraftKings anticipated to manage about 75% of the marketplace.


Online sportsbook operators reported adjusted income loss of $21.6 million for the month, which vastly outweighed the $887,331.73 in revenue reported by brick-and-mortar sportsbooks.


The unfavorable income reported by operators DraftKings and FanDuel, the state's highest-grossing books, suggested they owed no tax in December, in spite of accounting for more than $400 countless all betting in the state.


FanDuel topped DraftKings with $212 million in December deal with compared to $195 million. FanDuel produced just under $46 million in profits, before promos, compared to $31.6 million for DraftKings.


Combined, the 2 books represented more than 75% of all Missouri sports betting deal with in its very first month, in line with its averages in other states. FanDuel and DraftKings are the two highest-grossing books in each of the roughly two-dozen U.S. jurisdictions in which they both operate.


Bet365 ranked third in both handle and gross income. BetMGM was fourth in deal with, though sixth in profits. Fanatics was 5th in manage and fourth in income, just ahead of Caesars which ended up sixth in handle and 5th in profits. TheScore Bet was seventh in both classifications, followed by Circa, which was eighth.


Football was the most wagered-upon sport, with just under $150 million in bets, followed by basketball with simply over $98 million. Parlays combining 2 or more bets were the most bet-upon category, generating roughly $213 million in handle.


There were more than 2.6 million legal sportsbook login efforts on the Dec. 1 launch day, according to geolocation tracking firm GeoComply. Those came from more than 250,000 active sports wagering accounts.


GeoComply tape-recorded more than 18.5 million login attempts in Missouri's first week of legal wagering originating from more than 520,000 separate accounts.


Missouri is expected to produce around $4 billion in manage in its very first full year of legal sports wagering, per a Covers analysis. Based off the industry's forecasted 10% typical hold, that would result in $400 million in operator income.


December 2025, just like a lot of other state launches, is expected to create disproportionately greater income as sportsbooks market heavily and offer brand-new sign-up offers and other bonuses for brand-new users.


NFL regular season months consisting of September, October, November, and December are anticipated to be among the state's highest-grossing months.


Missouri earnings report's long road


The first Missouri sports wagering earnings report release comes more than a year after state citizens approved legal sportsbooks.


Voters directly authorized legal sports betting through a constitutional change on the November 2024 tally. A series of regulatory hold-ups pressed the launch back to Dec. 1, 2025, the current date allowed by the ballot measure.


The almost 13-month timeline in between approval and first bet was among the longest of any of the 39 states to authorize legal sportsbooks.


Nine online sportsbooks made licenses. That included DraftKings and Circa, which protected the state's 2 "untethered" licenses that permitted it to get in the state without having to partner with a Missouri third-party brick-and-mortar gambling establishment or expert sports group.


BetMGM, bet365, Caesars, FanDuel, Fanatics, and theScore Bet also began accepting bets in Missouri Dec. 1. Underdog, the ninth book to earn a license, pulled its application and shuttered its North Carolina sportsbook to concentrate on its prediction market and everyday fantasy sports select 'em offerings.


FanDuel and DraftKings are anticipated to be the two highest-grossing sportsbooks in the state, as they remain in the approximately two-dozen states in which they both run. In license testimony before the Gaming Commission, the two books told regulators they anticipated to create a combined 75% or more of the total Missouri sports wagering manage at market maturity.


Eight Missouri gambling establishments opened retail sportsbooks Dec. 1. These are anticipated to produce 5% of the state's total betting handle.


The Missouri ballot measure allowed any of the state's six professional sports teams to partner with a third-party operator to open a retail book within or nearby to their particular home arenas. None have actually revealed plans to do so.


Chiefs moving effects


Among those 6 teams might soon lose its sports wagering options.


The Kansas City Chiefs are expected to leave Missouri for a new arena in Kansas by 2031. Missouri lawmakers have presented legislation that would remove the Chiefs of the rights to open a retail book at their current home place, Arrowhead Stadium, or to partner with a third-party mobile operator (which it hasn't done so).


GeoComply taped more than 10,000 accounts throughout the Chiefs Dec. 8 video game versus the Houston Texans, the first NFL game played in Missouri after the legal sports betting launch. It remains to be seen how a pending re-location might affect Missouri or Kansas' sports betting deal with.


The Chiefs missing out on the playoffs in 2025, the franchise's very first time falling brief of the postseason given that 2014, could have a more considerable effect on Missouri sportsbooks' bottom lines. Home groups tend to draw significant handle around championship game, with each round generating more wagering activity.