Play Alberta Secures 2 NHL Stars As Ambassadors

Play Alberta, the province's just regulated online casino and sportsbook, has actually signed two NHL gamers as main ambassadors. Calgary Flames goaltender Dustin Wolf and Edmonton Oilers forward Leon Draisaitl have actually signed up with as partners.


- Play Alberta partnered with NHL stars Leon Draisaitl and Dustin Wolf to promote responsible gambling.


- The agreement will include the gamers in instructional products and fan engagement occasions.


- The partnership develops on existing deals Play Alberta accepts the Oilers and Flames companies.


This marks the first time the platform has actually enlisted active professional athletes from Alberta's 2 NHL franchises. The deal will focus on promoting accountable gaming and neighborhood engagement efforts throughout the province.


Under the agreement, both professional athletes will help support gaming programs, consisting of Play Alberta's partnership with GameSense. The players will appear in instructional campaigns stressing social obligation and self-exclusion options.


Alberta Gaming, Liquor and Cannabis (AGLC) vice president of gaming Dan Keene said the initiative intends to strengthen connections between Alberta's sports culture and accountable gaming practices.


Play Alberta will also have special fan meet-and-greets with Wolf and Draisaitl during the 2025-26 NHL season. The platform, which surpassed 434,000 gamer accounts and recorded $275 million in net sales throughout the 2024-25 , sees the arrangement as a way to grow both the visibility of the brand and the awareness of gamer safety.


Play Alberta expands sports partnerships with CFL's Edmonton Elks


Play Alberta's engagement with professional sports continues to grow beyond hockey. In May, the operator exposed a multi-year handle the Canadian Football League's Edmonton Elks, making Play Alberta the team's main sportsbook partner.


The collaboration aims to increase fan engagement through interactive promotions, giveaway rewards, and fan activities. Under the agreement, Commonwealth Stadium was likewise relabelled Play Alberta Field on all home days.


The alliance with the Elks is part of Play Alberta's responsible play strategy, lining up with AGLC's GameSense education tools and Self-Exclusion efforts.


Players can access their online accounts to set adjustable limitations on deposits, losses, and betting activity, promoting more secure play and greater transparency.


Alberta gets ready for iGaming launch


Even as Play Alberta is the exclusive authorized company of online betting across the province, changes impend. Dale Nally, minister responsible for gaming policy and author of the iGaming Alberta Act, showed at the Canadian Gaming Summit that Alberta's managed iGaming market might open in early 2026.


Nally's update revises an earlier target of October 2025 however aligns with operator expectations. The framework will enable private video gaming business to look for licenses under an Ontario-style model. The brand-new Alberta iGaming Corporation will be the market's regulator and conduct-and-manage body.


Consultations with land-based gambling establishments and First Nations neighborhoods are ongoing, with the province stressing cooperation on essential problems such as tax rates, marketing requirements, and accountable gaming procedures. A provincewide self-exclusion system covering both online and land-based gaming has already been written into legislation.